Digital Experience Designer Based In Vancouver
Digital Experience Designer Based In Vancouver
Designing Digital Experiences That Convert
Designing Digital Experiences That Convert
Tools I Work With
Figma
Canva
Framer
Webflow
HTML/CSS
JavaScript
React
Flutter
Swift
Jetpack Compose
Android Studio
Firebase
Claude
Gemini
VS Code
Pinterest
Google Ads
Meta Ads
Google AnalyticsFigmaCanvaFramerWebflowHTML/CSSJavaScriptReactFlutterSwiftJetpack ComposeAndroid StudioFirebaseClaudeGeminiVS CodePinterestGoogle AdsMeta AdsGoogle Analytics
Core Skills & Expertise
UI/UX Strategy
User-centered design strategies that improve usability, engagement, and overall digital experiences.
User Research
Wireframing
UX Strategy
UI/UX Strategy
User-centered design strategies that improve usability, engagement, and overall digital experiences.
User Research
Wireframing
UX Strategy
Design Systems & Governance
UI kits, master templates, and component libraries that keep a brand consistent across web, email, social, and digital ads.
UI Kits
Components
Master Templates
Design Systems & Governance
UI kits, master templates, and component libraries that keep a brand consistent across web, email, social, and digital ads.
UI Kits
Components
Master Templates
Responsive & Accessible Design
Mobile-first, WCAG-conscious interfaces that perform seamlessly across all devices and screen sizes.
Mobile First
WCAG
HTML/CSS
Responsive & Accessible Design
Mobile-first, WCAG-conscious interfaces that perform seamlessly across all devices and screen sizes.
Mobile First
WCAG
HTML/CSS
Conversion Optimization
Data-driven design improvements focused on increasing engagement, conversions, and user actions.
CRO
A/B Testing
Analytics
Conversion Optimization
Data-driven design improvements focused on increasing engagement, conversions, and user actions.
CRO
A/B Testing
Analytics
Business Analysis
Bridging IT and stakeholders. Turning business needs into clear requirements, user journeys, and solutions teams can ship.
Requirements
Stakeholders
Gap-Bridging
Selected Projects
Selected Projects
Selected Projects
My Design Process
Phase 01
1 Discovery
Align with demand-gen and brand goals. Research the audience, the funnel, and the success metrics that define a win, before any pixels.
Phase 01
1 Discovery
Align with demand-gen and brand goals. Research the audience, the funnel, and the success metrics that define a win, before any pixels.
Phase 02
2 Journey Mapping
Map the journey across web, email, and social. Wireframe the information architecture and conversion logic so every path has intent.
Phase 02
2 Journey Mapping
Map the journey across web, email, and social. Wireframe the information architecture and conversion logic so every path has intent.
Phase 03
3 Design
Craft accessible, on-brand interfaces to WCAG on a governed design system, so the work scales across campaigns and channels without drift.
Phase 03
3 Design
Craft accessible, on-brand interfaces to WCAG on a governed design system, so the work scales across campaigns and channels without drift.
Phase 04
4 Build & Handoff
Translate designs into responsive, CMS-ready builds with real front-end literacy in HTML and CSS. Components documented for clean, repeatable handoff.
Phase 04
4 Build & Handoff
Translate designs into responsive, CMS-ready builds with real front-end literacy in HTML and CSS. Components documented for clean, repeatable handoff.
Phase 05
5 Measure & Optimize
Read analytics and heatmaps, run A/B tests, and iterate. Turn behavior into design decisions that lift engagement and conversion.
Phase 05
5 Measure & Optimize
Read analytics and heatmaps, run A/B tests, and iterate. Turn behavior into design decisions that lift engagement and conversion.