About
Analyst by title. Designer by craft.
I have been building digital things since my teens. While working analyst roles in B2B and infrastructure companies, I kept designing and shipping real products on my own time: a clinic's full digital presence, an iOS app that is live on the App Store, six business websites, brand systems, and ad campaigns.
The analyst work turned out to be the best design education I could ask for. It taught me how stakeholders actually think, what the data really says, and how to prove the value of a design decision instead of just defending it. That mix, design craft plus business fluency, is exactly what I bring to digital experience work.
Experience
Analyst, TYLin
2026 . Current
Partnering with stakeholders across a global infrastructure organization, turning complex data into clear, decision-ready visuals, presentations, and storytelling.
Business Analyst, Badger Infrastructure Solutions
Mar 2024 . Dec 2025
Designed reporting and dashboard experiences leadership actually used. Owned stakeholder presentations, requirements mapping, and the visual side of data storytelling.
Business Analyst, Vaughan Automotive Group
Aug 2021 . Jul 2023
Translated operations data into process improvements and designed the internal reporting surfaces teams worked from every day.
Freelance UX/UI Designer
2021 . Present
Websites, brand systems, campaigns, and a shipped iOS app for clients across healthcare, legal, trades, and construction. Everything in this portfolio comes from this work.
Education and Certifications
MBA
Master of Business Administration, University Canada West, Vancouver, BC
Google UX Design
Professional certificate, completed via Coursera
Google Analytics
Google Analytics certification
Power Platform PL-900
Microsoft Certified Fundamentals
Azure AZ-900
Microsoft Certified Fundamentals
Power BI Reporting
PwC, plus Power BI for Data Analysts (Microsoft Press)
Tools and Apps
The stack I work in daily.
Design in Figma and Adobe XD. Build in Framer, Webflow, and HTML/CSS. Produce in Canva. Accelerate with AI tools like Claude Code, Cursor, Lovable, and Uizard. Measure with Google Analytics, Hotjar, and heatmaps. This portfolio itself was designed and built with that exact workflow.
Let's talk digital experience.
Get in touch