Brand Systems
Brands built to last.
Working with B2B and professional services brands, I do not just design pages. I define the system underneath: color tokens, type scales, and usage rules that keep every touchpoint consistent, from website to ads to email. These are real systems from real engagements, pulled straight from the live products.
01 . Healthcare and Wellness
Sparsh Wellness Clinic
Teal #1BA99E
Sage #4AA485
Gold #DDAB51
White #FFFFFF
Calm teal for trust, warm gold for the human touch. The system uses teal exclusively for actions and wayfinding, gold for highlights only. That one rule keeps the booking journey unmistakable on every page, every ad, and every landing variant, and it is why the brand will not drift as new pages get added.
02 . Legal Services
AJD Law Corp
Gold #C9A84C
Bronze #A68A3A
Ink #141210
A law firm sells confidence. The palette is a restrained three-step gold ramp on near-black, applied with strict hierarchy: gold for the firm name and key actions, bronze for secondary accents, never both at once. Timeless enough to survive trends, structured enough that ad campaigns and landing pages stay unmistakably on-brand.
03 . Trades and Construction
28 Mechanical
Carbon #0D141A
Steel #385A7C
Slate #203040
Safety #FFCD35
Industrial confidence: deep carbon and steel blues that read precise and heavy-duty, with one safety-yellow accent reserved for calls to action. Trade customers decide fast, so the accent only ever appears on the next step. The palette is tokenized, so seasonal campaign pages inherit the system instead of reinventing it.
04 . Home Construction
Whitetail Homes
Montserrat
Headlines. Geometric, confident
Open Sans
Body. Warm, readable, approachable.
A custom home builder needs to feel both premium and personal. The type system pairs a structural geometric headline face with a warm humanist body, with a fixed scale ratio between heading levels. Two families, defined weights, no exceptions. That is what consistency looks like two years and forty pages later.
05 . Logo Design
Marks I designed for real businesses.
Every brand system starts with a mark. These are logos I designed for clients across wellness, legal, trades, and construction, each built to scale from a favicon to a storefront sign.
Placeholder marks shown. Final logos available on request.
Systems need governance. See the master templates.
View templates